{"id":8658,"date":"2021-08-03T09:21:42","date_gmt":"2021-08-03T09:21:42","guid":{"rendered":"https:\/\/marcoortelli.it\/privacy-cookie-policy\/"},"modified":"2026-03-25T13:50:29","modified_gmt":"2026-03-25T13:50:29","slug":"privacy-cookie-policy","status":"publish","type":"page","link":"https:\/\/marcoortelli.it\/en\/privacy-cookie-policy\/","title":{"rendered":"Privacy &#038; Cookie Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8658\" class=\"elementor elementor-8658 elementor-5814\">\n\t\t\t\t\r\n        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-0412cc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"0412cc7\" data-element_type=\"section\" data-e-type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0ad31a\" data-id=\"a0ad31a\" data-element_type=\"column\" data-e-type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-34c8a95 elementor-widget elementor-widget-ct_heading\" data-id=\"34c8a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ct_heading-34c8a95\" class=\"ct-heading h-align- sub-style1 ct-heading-left item-st-default\">\r\n    <div class=\"ct-item--inner\">\r\n        <div class=\"ct-inline-css\" data-css=\"\r\n            \">\r\n        <\/div>\r\n                <h3 class=\"item--title st-default case-animate-time\" data-wow-delay=\"ms\">\r\n                        <span class=\"sp-main\">\r\n                \r\n                \nINFORMATION ON THE PROCESSING OF PERSONAL DATA pursuant to Article 13 of Regulation (EU) 2016\/679 (General Data Protection Regulation \u2013 GDPR)\nSUMMARY NOTICE ON DATA PROCESSING\r\n                \r\n                            <\/span>\r\n                    <\/h3>\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b57b1c0 elementor-widget elementor-widget-spacer\" data-id=\"b57b1c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3501e4 elementor-widget elementor-widget-text-editor\" data-id=\"a3501e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"itemFullText\">We are delighted that you have shown an interest in our company. Data protection is of particular importance to Marco Ortelli SRL.<br \/>You can use the Marco Ortelli SRL website without providing any personal data; however, if you wish to use specific company services via our website, it may be necessary to process your personal data.<br \/>Should personal data be processed and should there be no legal basis for such processing, we will request the explicit consent of the data subject.<br \/>The processing of personal data, such as a data subject\u2019s name, address, email address or telephone number, must always comply with the General Data Protection Regulation (GDPR) and be in accordance with the legislation in force and the regulations applicable to Marco Ortelli SRL.<br \/>Through this data protection statement, our company wishes to inform the general public about the nature, scope and purpose of the personal data we collect, use and process.<br \/>Furthermore, data subjects are informed, through this data protection statement, of their rights.<br \/>As the data controller, Marco Ortelli SRL has implemented numerous technical and organisational measures to ensure the most comprehensive protection of personal data processed via this website.<\/div><div><p>However, internet-based data transmissions may, in principle, be subject to security vulnerabilities, and therefore absolute protection cannot be guaranteed.<br \/>For this reason, data subjects are free to transfer their personal data via alternative means, e.g. by telephone.<br \/>1. Definitions<br \/>This privacy policy of Marco Ortelli SRL is based on the terms used by the European legislator in the adoption of the General Data Protection Regulation (GDPR). As our data protection statement should be readable and understandable to the general public, as well as to our customers and business partners, the following is a glossary of the terms used:<br \/>a) Personal data: any information relating to an identified or<br \/>identifiable natural person (\u2018data subject\u2019).<br \/>An identifiable natural person is one who can be identified, directly or<br \/>indirectly, in particular by reference to an identifier such as a name, an<br \/>identification number, location data, an online identifier or to one or more factors<br \/>specific to the physical, physiological, genetic, mental, economic, cultural or social<br \/>identity of that natural person.<br \/>b) Data subject: the data subject is an identified or identifiable natural person whose<br \/>personal data are processed by the controller for the purposes of processing.<\/p><p>c) Processing: any operation or set of operations performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.<br \/>d) Restriction of processing<br \/>Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.<br \/>e) Profiling: any form of automated processing of personal data consisting<br \/>of the use of personal data to evaluate certain personal aspects relating to a natural<br \/>person, in particular to analyse or predict aspects concerning the natural person\u2019s<br \/>performance at work, economic situation, health, personal preferences, interests,<br \/>reliability, behaviour, location or movements.<br \/>f) Pseudonymisation: the processing of personal data in such a way that the personal data<br \/>can no longer be attributed to a specific data subject without the use of additional information,<br \/>provided that such additional information is kept separately and is<br \/>subject to technical and organisational measures to ensure that the personal data is not<br \/>attributed to an identified or identifiable natural person.<br \/>g) Controller: means the natural or legal person, public authority,<br \/>agency or other body which, alone or jointly with others, determines the purposes<br \/>and means of the processing of personal data; if the purposes and means of such processing are<br \/>determined by Union or Member State law, the controller or<br \/>the specific criteria for its appointment may be laid down by Union or<br \/>Member State law.<br \/>h) Processor or External Data Processor: means a natural or legal person,<br \/>public authority, agency or other body which processes personal data on behalf of the<br \/>controller.<br \/>i) Recipient: means a natural or legal person, public authority, agency or other<br \/>body to whom personal data are disclosed, whether a third party or not.<br \/>However, public authorities which may receive personal data in the context of<br \/>a specific investigation in accordance with Union or Member State law are not<br \/>considered recipients; the processing of such data by such public authorities must<br \/>comply with the applicable data protection rules in accordance with the purposes of<br \/>the processing.<\/p><p>j) Third party: a natural or legal person, public authority, agency or body other<br \/>than the data subject, the controller, the processor and persons who,<br \/>under the direct authority of the controller or the processor,<br \/>are authorised to process personal data.<br \/>k) Consent: a freely given, specific, informed and unambiguous indication of the wishes<br \/>of the data subject by which he or she, by a statement or a clear<br \/>affirmative action, signifies agreement to the processing of personal data relating to him or her.<\/p><p>2. Name and address of the Controller:<\/p><p>for the purposes of the General Data Protection Regulation (GDPR), other data protection laws<br \/>applicable in the Member States of the European Union and other provisions<br \/>relating to data protection, this is:<br \/>Marco Ortelli SRL &#8211; Via Nazario Sauro, 9 &#8211; 20813 Bovisio Masciago (Mb)<br \/>Telephone: 0362 1858803<br \/>Email: <a href=\"mailto:privacy@marcoortelli.it\">privacy@marcoortelli.it<\/a><br \/>PEC:<a href=\"mailto:marco_ortelli@pec.it\"> marco_ortelli@pec.it<\/a><br \/>Website: www.marcoortelli.it<br \/>3. Name and address of the Data Protection Officer (DPO)<br \/>Marco Ortelli SRL is not subject to the obligation to appoint a DPO.<br \/>4. Cookies<br \/>The websites of Marco Ortelli SRL use cookies. Cookies are text files that<br \/>are stored on a computer system via a web browser.<br \/>Many websites and web servers use cookies. Many cookies contain a so-called cookie ID.<br \/>A cookie ID is a unique identifier for the cookie. It consists of a string of<br \/>characters through which web pages and servers can be assigned to the specific web browser<br \/>in which the cookie has been stored. This enables the websites and servers visited to<br \/>distinguish the individual browser of the user from other web browsers that contain<br \/>other cookies. A specific web browser can be recognised and identified using<br \/>the unique cookie ID.<br \/>Through the use of cookies, Marco Ortelli SRL can provide users of this website<br \/>with more user-friendly services that would not be possible without the setting of cookies.<\/p><p>Cookies enable us to optimise the information and content on our website<br \/>to suit individual users. As mentioned above, cookies allow us<br \/>to recognise users of our website. The purpose of this recognition is<br \/>to make it easier for users to navigate our website. For website users<br \/>who use cookies, for example, it is not necessary to enter login details every time they<br \/>access the website, as this is handled by the website and the cookie is<br \/>therefore stored on the user\u2019s computer system. Another example is the cookie for a<br \/>shopping basket in an online shop. The online shop stores the items that a<br \/>customer has placed in the virtual shopping basket via a cookie.<br \/>The data subject may, at any time, prevent the setting of cookies via<br \/>our website by adjusting the settings of the internet browser used, and<br \/>may thus permanently refuse the setting of cookies. Furthermore, cookies that have already<br \/>been set can be deleted at any time via an internet browser or other<br \/>software programmes. This is possible in all commonly used internet browsers. If the data<br \/>subject disables the setting of cookies in the internet browser used, not all<br \/>functions of our website may be fully usable.<\/p><p>5. Collection of general data and information<br \/>The Marco Ortelli SRL website collects a range of general data and information when<br \/>a data subject or an automated system accesses the website. This general data and<br \/>information is stored in the server log files.<br \/>The following may be collected:<br \/>(1) the types and versions of browsers used,<br \/>(2) the operating system used by the accessing system,<br \/>(3) the website from which an accessing system reaches our website (so-called<br \/>referrers),<br \/>(4) the directories or subdirectories visited<br \/>(5) the date and time of access to the website,<br \/>(6) an Internet Protocol address (IP address),<br \/>(7) the Internet service provider of the accessing system and<br \/>(8) any other similar data and information that may be used in the event of attacks<br \/>on our IT systems.<br \/>When we use this general data and information, we do not process it; in other words, we do not<br \/>profile our visitors.<br \/>Rather, this information is necessary to<br \/>(1) correctly display the content of our website<br \/>(2) optimise the content of our website and, where applicable, its advertising<br \/>(3) ensure the performance of our IT systems and website technology<\/p><p>(4) to provide law enforcement authorities with the information necessary<br \/>for criminal proceedings in the event of a cyber attack.<br \/>Marco Ortelli SRL therefore statistically analyses data and information collected anonymously,<br \/>with the aim of enhancing the protection and security of our company\u2019s data<br \/>and ensuring an optimal level of protection for the personal data processed.<br \/>Anonymous data from server log files is stored separately from all<br \/>personal data provided by a data subject.<br \/>6. Contact options via the website<br \/>The Marco Ortelli SRL website contains information that enables rapid electronic<br \/>contact with our company, as well as direct communication with us, which<br \/>also includes a general email address. If a data subject contacts the data controller via email or via<br \/>a contact form, the personal data transmitted by the data subject is stored<br \/>automatically.<\/p><p>Such personal data transmitted on a voluntary basis by a data subject to the data controller<\/p><p>are stored for the purposes of processing or contacting the data subject.<br \/>There is no transfer of this personal data to third parties.<br \/>7. Routine erasure and blocking of personal data<br \/>The data controller processes and stores the data subject\u2019s personal data only for<br \/>the period necessary to fulfil the purpose of storage, or to the extent that this is<br \/>permitted by the European legislator or other legislators in laws or regulations to which<br \/>the data controller is subject.<br \/>If the storage purpose no longer applies or if a retention period prescribed<br \/>by the European legislator or another competent legislator expires, the personal data<br \/>shall be routinely blocked or deleted in accordance with legal requirements.<br \/>8. Rights of the data subject<br \/>a) Right to confirmation<br \/>Every data subject has the right, conferred by the European legislator, to obtain from the<br \/>controller confirmation as to whether or not personal data concerning them exist. If<br \/>a data subject wishes to exercise this right to confirmation, they may, at any time,<br \/>contact any employee of the controller.<br \/>b) Right of access<br \/>Every data subject has the right, conferred by European legislation, to obtain from the<br \/>data controller, free of charge, information regarding their personal data stored at<br \/>any time, and a copy of such information. Furthermore, European directives and regulations<br \/>grant the data subject access to the following information:<\/p><p>\u2022 the purposes of the processing;<br \/>\u2022 the categories of personal data concerned;<br \/>\u2022 the recipients or categories of recipients to whom the personal data have been or will be disclosed,<br \/>in particular recipients in third countries or international organisations;<br \/>\u2022 where possible, the envisaged period for which the personal data will be stored or, if<br \/>this is not possible, the criteria used to determine that period;<br \/>\u2022 the existence of the right to request from the controller the rectification or erasure of<br \/>personal data, or the restriction of processing of personal data concerning the data subject, or to<br \/>object to such processing;<br \/>\u2022 the existence of the right to lodge a complaint with a supervisory authority;<br \/>\u2022 where the personal data are not collected from the data subject, any available information<br \/>regarding their origin;<br \/>\u2022 the existence of automated decision-making, including profiling, as referred to<br \/>in Article 22(1) and (4) of the GDPR and, at least in such cases, meaningful information<br \/>regarding the logic involved, as well as the significance and the envisaged<br \/>consequences of such processing for the data subject.<br \/>Furthermore, the data subject has the right to obtain information regarding the transfer of personal data<br \/>to a third country or an international organisation.<\/p><p>In such cases, the data subject has the right to be informed of the appropriate safeguards relating to the transfer.<br \/>If a data subject wishes to exercise this right of access, they may, at any time,<br \/>contact any member of staff of the data controller.<br \/>c) Right to rectification<br \/>Every data subject has the right, conferred by European legislation, to obtain from the controller,<br \/>without undue delay, the rectification of inaccurate personal data concerning them.<br \/>Taking into account the purposes of the processing, the data subject has the right to have incomplete personal data<br \/>completed, including by means of providing a supplementary statement.<br \/>If a data subject wishes to exercise this right to rectification, they may, at any time,<br \/>contact any employee of the data controller.<br \/>d) Right to erasure and to be forgotten (right to be forgotten)<br \/>Every data subject has the right, conferred by European legislation, to obtain from the data controller<br \/>the erasure of personal data concerning them without undue delay,<br \/>and the data controller is obliged to erase personal data without undue<br \/>delay where one of the following grounds applies, provided that the processing is not necessary:<br \/>i. The personal data are no longer necessary in relation to the purposes for which they were collected or<br \/>otherwise processed.<br \/>ii. The data subject withdraws the consent on which the processing is based in accordance with Article 6(1)(a)<br \/>of the GDPR, or Article 9(2)(a) of the GDPR, and<br \/>where there is no other legal basis for the processing.<br \/>iii. The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there<br \/>are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant<br \/>to Article 21(2) of the GDPR.<br \/>iv. The personal data has been processed unlawfully.<br \/>v. The personal data must be erased to comply with a legal obligation under<br \/>Union law or the law of the Member State to which the controller is subject.<br \/>vi. The personal data has been collected in relation to the provision of information society services<br \/>referred to in Article 8(1) of the GDPR.<br \/>If any of the above grounds apply and the data subject wishes to request the erasure of<br \/>personal data stored on the website www.marcoortelli.it, they may, at any time,<br \/>contact any employee of the data controller.<\/p><p>An employee of Marco Ortelli SRL will process the request for erasure within a reasonable period of time and<br \/>in any event as soon as possible, provided the request is legitimate.<br \/>Where the data controller has made personal data public and is required, pursuant to<br \/>Article 17(1), to erase the personal data, the data controller shall, taking into account<br \/>the available technology and the costs of implementation, take<br \/>reasonable measures, including technical measures, to inform other controllers<br \/>of the personal data that the data subject has requested the erasure by<br \/>such controllers of any links, copies or replicas of such personal data, insofar as<br \/>processing is not required.<\/p><p>e) Right to restriction of processing<br \/>Every data subject has the right, granted by the European legislator, to obtain from the<br \/>controller the restriction of processing where one of the following<br \/>conditions applies:<br \/>i. The accuracy of the personal data is contested by the data subject, for a period<br \/>enabling the controller to verify the accuracy of the personal data.<br \/>ii. The processing is unlawful and the data subject opposes the erasure of the personal data<br \/>and requests instead the restriction of their use.<br \/>iii. The controller no longer needs the personal data for the purposes of the processing, but they are<br \/>required by the data subject for the establishment, exercise or defence of legal claims.<br \/>iv. The data subject has objected to the processing pursuant to Article 21(1) of the<br \/>GDPR pending verification of whether the legitimate grounds of the controller<br \/>override those of the data subject.<br \/>If any of the above conditions are met, and the data subject wishes to request the<br \/>restriction of the processing of personal data stored by Marco Ortelli SRL, he or she<br \/>may contact the Data Controller at any time, and the Data Controller will arrange for the restriction<br \/>of processing.<br \/>f) Right to data portability<br \/>Every data subject has the right, conferred by European legislation, to receive the<br \/>personal data concerning them, which has been provided to a controller, in a structured,<br \/>commonly used and machine-readable format. They have the right to transmit such data to<br \/>another data controller without hindrance from the data controller<br \/>to whom the personal data were provided, provided that the processing is based on consent<br \/>referred to in Article 6(1)(a) of the GDPR or point (a) of Article 9(2) of the GDPR,<br \/>or a contract pursuant to Article 6(1)(b) of the GDPR, and the processing is<br \/>carried out by automated means, provided that the processing is not necessary for<br \/>the performance of a task carried out in the public interest or in the exercise of official authority<br \/>vested in the controller.<\/p><p>Furthermore, when exercising their right to data portability pursuant to Article 20(1)<br \/>of the GDPR, the data subject has the right to have personal data transmitted directly<br \/>from one controller to another, where technically feasible and provided that this does not<br \/>adversely affect the rights and freedoms of others.<br \/>To exercise the right to data portability, a request may be made to Marco Ortelli SRL.<br \/>g) Right to object<br \/>Every data subject has the right, recognised by European legislation, to object, on grounds<br \/>relating to their particular situation, at any time, to the processing of personal data<br \/>concerning them, which is based on point (e) or (f) of Article 6(1) of the GDPR.<br \/>This also applies to profiling based on these provisions.<br \/>Marco Ortelli SRL will no longer process personal data in the event of an objection, unless<br \/>we can demonstrate compelling legitimate grounds for the processing which override the<br \/>interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of<br \/>legal claims.<\/p><p>If the website www.marcoortelli.it processes personal data for direct marketing purposes,<\/p><p>The data subject has the right to object at any time to the processing of personal data<br \/>relating to them for such marketing activities. This applies to profiling in<br \/>so far as it is related to such direct marketing. If the data subject objects to the website<br \/>www.marcoortelli.it processing their data for direct marketing purposes, the website will no longer process<br \/>personal data for such purposes.<br \/>Furthermore, the data subject has the right, on grounds relating to their particular situation,<br \/>to object to the processing of personal data concerning them by Marco Ortelli<br \/>SRL for scientific or historical research purposes, or for statistical purposes pursuant to Article 89,<br \/>paragraph 1, of the GDPR, unless the processing is necessary for the performance of a<br \/>task carried out for reasons of public interest.<br \/>To exercise the right to object, the data subject may contact any employee of Marco<br \/>Ortelli SRL.<br \/>Furthermore, the data subject is free, in the context of the use of information society services and,<br \/>notwithstanding Directive 2002\/58\/EC, to exercise their right to object by means of<br \/>automated tools using specific technical means.<br \/>(h) automated individual decision-making, including profiling<br \/>Every data subject has the right, granted by the European legislator, not to be<br \/>subject to a decision based solely on automated processing,<br \/>including profiling, which produces legal effects concerning him or her, or similarly<br \/>significantly affects him or her, provided that the decision (1) is not necessary for entering into or performing a<br \/>contract between the data subject and a data controller, or (2) is not<br \/>authorised by Union or Member State law to which the<br \/>data controller is subject and which also lays down suitable measures to safeguard the<br \/>rights and freedoms of the data subject and legitimate interests, or (3) is not based on the<br \/>explicit consent of the data subject.<br \/>If the decision (1) is necessary for the conclusion or performance of a contract between<br \/>the data subject and a data controller, or (2) is based on the explicit consent<br \/>of the data subject, the data subject has the right to obtain human intervention from the data<br \/>controller, to express their point of view and to challenge the decision.<br \/>If the data subject wishes to exercise their rights regarding automated individual decision-making,<br \/>they may, at any time, contact any employee of Marco Ortelli<br \/>SRL.<\/p><p>i) Right to withdraw consent to data processing<br \/>Every data subject has the right, granted by European legislation, to withdraw their<br \/>consent to the processing of their personal data at any time.<br \/>If the data subject wishes to exercise their right to withdraw consent, they may, at<br \/>any time, contact any member of staff at Marco Ortelli SRL.<\/p><p>9. Data protection provisions regarding the implementation and use of Google Analytics<br \/>On this website, the controller has integrated the Google Analytics component (with the<br \/>anonymisation function). Google Analytics is a web analytics service. Web analytics is<br \/>the collection, compilation and analysis of data on the behaviour of website visitors. A<br \/>web analytics service collects, amongst other things, data on the website from which a person arrived<br \/>(the so-called referrer), which subpages were visited, or how frequently<br \/>and for how long a subpage was viewed. Web analytics is<\/p><p>primarily used to optimise a website and to carry out a cost-benefit<br \/>analysis of internet advertising.<\/p><p>The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy,<br \/>Mountain View, CA 94043-1351, USA.<br \/>For web analytics, the controller uses the \u2018_gat. _anonymizeIp\u2019 application. Through this<br \/>application, the IP address of the data subject\u2019s internet connection is truncated by<br \/>Google and anonymised when accessing our websites from a Member State<br \/>of the European Union or from another State party to the Agreement on the European<br \/>Economic Area.<br \/>The purpose of the Google Analytics component is to analyse traffic on our<br \/>website. Google uses the data and information collected, amongst other things, to evaluate the use of our<br \/>website and to provide online reports showing activity on our websites, as well as to provide<br \/>other services relating to the use of our website on our behalf.<br \/>Google Analytics places a cookie on the data subject\u2019s IT system. The<br \/>definition of a cookie is explained above. By setting the cookie, Google is enabled<br \/>to analyse the use of our website. Each time a page on<br \/>this website, operated by the controller and on which a<br \/>Google Analytics component has been integrated, the internet browser on the data subject\u2019s<br \/>information technology system will automatically transmit data via the Google<br \/>Analytics component to Google for the purposes of online advertising and commission settlement.\u00a0<\/p><p>During<br \/>this technical process, Google obtains personal information, such as the data subject\u2019s IP address, which provides Google, amongst other things,<br \/>with an understanding of the origin of visitors and clicks.<br \/>The cookie is used to store personal information, such as the time of access,<br \/>the location from which access was made, and the frequency of visits to our website<br \/>by the data subject. With every visit to our website, this personal data, including<br \/>the IP address of the internet connection used by the data subject, will be transmitted to Google<br \/>in the United States of America. This personal data is stored by Google in the United States<br \/>of America. Google may transfer this personal data collected through the<br \/>technical process to third parties.<br \/>The data subject may, as indicated above, prevent the setting of cookies via<br \/>our website at any time by making a corresponding change to the web browser<br \/>used and thereby permanently prevent the setting of cookies. Such<br \/>adjustment to the web browser used would prevent Google Analytics from setting<br \/>a cookie on the data subject\u2019s computer system. Furthermore, cookies already in use by Google<\/p><p>Analytics can be deleted at any time via a web browser or other<\/p><p>software programmes.<br \/>Furthermore, the data subject has the option to object to the collection of data generated by<br \/>Google Analytics in connection with the use of this website, as well as to the processing of this<br \/>data by Google, and to prevent such processing. To do so, the data subject must<br \/>download a browser add-on from the link<br \/>https:\/\/tools.google.com\/dlpage\/gaoptout and install it. This browser add-on<br \/>informs Google Analytics via JavaScript that data and information regarding<br \/>website visits may not be transmitted to Google Analytics.<br \/>The installation of the browser add-ons is regarded by<br \/>Google as an objection. If the data subject\u2019s computer system is subsequently deleted,<br \/>formatted or newly installed, the data subject must reinstall the browser add-ons<br \/>to disable Google Analytics. If the browser add-on has been<br \/>uninstalled by the data subject or by any other person within their sphere<br \/>of control, or if it has been disabled, the browser add-ons may be<br \/>reinstalled or reactivated.<br \/>Further information and the applicable data protection provisions of Google can<br \/>be found at https:\/\/www.google.com\/intl\/it\/policies\/privacy\/ and at<br \/>http:\/\/www.google.com\/analytics\/terms\/us.html.<br \/>Google Analytics is explained in more detail at the following link:<br \/>https:\/\/www.google.com\/analytics\/.<br \/>11. Data protection provisions regarding the implementation and<br \/>use of Google AdWords<br \/>The controller has integrated Google AdWords into this website. Google AdWords is an<br \/>online advertising service that enables advertisers to place adverts in the results<br \/>of Google search engines and within the Google advertising network. Google AdWords<br \/>enables an advertiser to define specific keywords, with the help of which an<br \/>advert on Google\u2019s search results is displayed only when the user uses the<br \/>search engine to retrieve a search result relevant to the keyword. In<br \/>Google\u2019s advertising network, advertisements are distributed across relevant web pages<br \/>using an automated algorithm, taking into account the keywords<br \/>previously defined.<br \/>The operating company for Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain<br \/>View, CA 94043-1351, USA.<br \/>The purpose of Google AdWords is to promote our website by placing relevant<br \/>advertisements on third-party websites and in the search results of the Google search engine,<br \/>as well as placing third-party advertisements on our website.<\/p><p>If a data subject reaches our website via a Google advert, a conversion cookie<br \/>is stored on the data subject\u2019s computer system via<br \/>Google. The definition of a cookie is explained above. A conversion cookie expires<br \/>after 30 days and is not used to identify the data subject. Provided the cookie has not<br \/>expired, the conversion cookie is used to check whether certain sub-pages,<br \/>such as the shopping basket in an online shop system, have been<\/p><p>accessed on our website. Through the conversion cookie, both Google and the<\/p><p>controller can determine whether a person who clicked on an AdWords advertisement on our<br \/>website has generated sales, i.e. has completed or cancelled a purchase of goods.<br \/>The data and information collected through the use of the conversion cookie are used by<br \/>Google to create visitor statistics for our website. These visitor statistics<br \/>are used to determine the total number of users who have been served via<br \/>AdWords adverts, to ascertain the success or failure of each AdWords advert, and<br \/>to optimise our AdWords adverts in the future. Neither our company nor other<br \/>receive information from Google that could identify<br \/>the data subject.<br \/>The conversion cookie stores personal information, e.g. the web pages<br \/>visited by the data subject. Each time we visit our web pages, personal data,<br \/>including the IP address of the internet connection used by the data subject, is transmitted to<br \/>Google in the United States of America. This personal data is stored by Google in the<br \/>United States of America. Google may transfer this personal data collected via the technical<br \/>process to third parties.<br \/>The data subject may, at any time, prevent the setting of cookies by our website<br \/>as described above by making a corresponding setting in the internet browser<br \/>used and thereby permanently prevent the setting of cookies. Such a setting<br \/>in the internet browser used would also prevent Google from placing a conversion cookie<br \/>on the data subject\u2019s computer system. Furthermore, a cookie set by Google<br \/>AdWords can be deleted at any time via the internet browser or other<br \/>software programmes.<br \/>The data subject has the option to object to interest-based advertising by Google.<br \/>To do so, the data subject must access the link<br \/>www.google.de\/settings\/ads from each of the browsers they use and configure the desired settings.<br \/>Further information and the applicable data protection provisions of Google can<br \/>be found at https:\/\/www.google.com\/intl\/en\/policies\/privacy\/.<\/p><p>12. Legal basis for processing<br \/>Our company is subject to a legal obligation requiring the processing of<br \/>personal data, for example to comply with tax obligations. In rare cases, the processing of personal data<br \/>may be necessary to protect the vital interests of the data subject or another<br \/>natural person. This would be the case, for example, if a visitor were injured on our<br \/>premises and their name, age, health insurance details or other vital information<br \/>had to be passed on to a doctor, hospital or other third parties.<br \/>13. Legitimate interests pursued by the data controller or by<br \/>a third party<br \/>Our legitimate interest is to conduct our business in the interests of the well-being of all our<br \/>employees and shareholders.<\/p><p>14. Retention period for personal data<\/p><p>The criteria used to determine the retention period for personal data are the respective<br \/>retention periods prescribed by law. Once this period has expired, the relevant data<br \/>is routinely deleted, provided it is no longer required<br \/>for the performance of a contract or the initiation of a contract.<br \/>15. Provision of personal data as a legal or contractual requirement;<br \/>Requirement necessary to enter into a contract; the data subject\u2019s obligation to provide<br \/>personal data; possible consequences of failure to provide such data.<br \/>We would like to clarify that the provision of personal data is in some cases required by law (e.g.<br \/>tax regulations) or may also arise from contractual provisions (e.g.<br \/>information about the contractual partner).<br \/>It may sometimes be necessary for the data subject to provide personal data in order to conclude a contract,<br \/>which must subsequently be processed by us. The data subject is, for example,<br \/>obliged to provide us with personal data when our company enters into a contract with him or<br \/>her.<br \/>Failure to provide personal data would mean that the contract with<br \/>the data subject could not be concluded.<br \/>Before personal data is provided by the data subject, the data subject must contact the Data Controller,<br \/>who must clarify to the data subject whether the provision of personal data is required by law or<br \/>by contract, or is necessary for the conclusion of the contract; whether there is an obligation to provide the<br \/>personal data; and the consequences of failing to provide the personal data.<br \/>16. Existence of automated decision-making processes<br \/>As a responsible company, we do not use automated decision-making or profiling.<br \/>17. Our app and geolocation<br \/>17. Our app and geolocation<br \/>The Marco Ortelli SRL mobile app and our website offer features that may<br \/>collect data relating to the user\u2019s geographical location (via the mobile phone\u2019s GPS, the<br \/>Wi-Fi connection, and the GSM network).<\/p><p>The collection of this data enables the use of the device\u2019s location service and<br \/>facilities near the user\u2019s geographical location.<br \/>These services will be activated following authorisation provided by the user, by<br \/>selecting the \u201cAllow\u201d option when using the mobile app\u2019s functionality<br \/>for the first time.<br \/>Data will only be collected when the Application or Website is in use.<br \/>At any time, the user may, however, enable or disable the<br \/>geolocation services by accessing the relevant section of the location permissions in<br \/>their device\u2019s operating system.<\/p><p>The system does not store any geolocation data, thereby preventing both<\/p><p>continuous monitoring of the user\u2019s location and any reconstruction of<br \/>their routes.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n        \t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>INFORMATION ON THE PROCESSING OF PERSONAL DATA pursuant to Article 13 of Regulation (EU) 2016\/679 (General Data Protection Regulation \u2013 GDPR) SUMMARY NOTICE ON DATA PROCESSING We are delighted that you have shown an interest in our company. Data protection is of particular importance to Marco Ortelli SRL.You can use the Marco Ortelli SRL website [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-8658","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy &amp; Cookie Policy - Marco Ortelli Srl<\/title>\n<meta name=\"description\" content=\"Siamo molto lieti che tu abbia mostrato interesse per noi. 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